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Written on July 16, 2020   By   in Advertising & Marketing

How Logo Colors Can Improve Your Brand

Branding is very important to a business. It helps you catch your target customers’ attention and inform them about your business. You will find many different types of brands form the iconic, unforgettable, and the ordinary. Is there anything that will make your logo stand out? What colors make an attractive and enticing logo?

The psychology of colors is important to know. It is the way people feel and think when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. It can have an effect on our thinking. Colors can speak to us in many different ways. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.

Questions about your business should be asked before creating your logo. Is your target market male or female? Are you going for the trendy or the classy? What ages are you targeting for your market? Are you serving high-end customers or middle-class ones? These questions help your business create a logo that truly speaks to your audience. It is a solid brand that can be created after considering these questions.

Different colors evoke different feelings in us. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Different colors speak differently to us. Below are some of these colors and how it makes us feel and think.

Warm and cool colors are the two categories of color. Let’s look at the warm colors first.

If you use red, then you are attracting male audiences. It is associated with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. Your heart rate is increased and it gets you pumped up.

Orange is a friendly, playful color. It shows overall energy. It is great with children.

If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.

Here now are the cool colors.

Blue is the most popular logo color. It represents tranquility, peace, and maturity. Adding blue to your logo helps to make it a trustworthy one.

It is ideal to use the color green for outdoors. The color is about newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.

If you want a luxurious logo, the go for purple. Purple is grand and distinguished but with a sense of mystery to it.

Its earthy and tough-guy persona makes brown attractive to male audiences.

Black and white is in their own category. Combined with other colors, they are very powerful.

Visit this website and learn more about logo colors now.